Who is PR Services Online?


Delivering over 25 years of public relations expertise to your business

A great day for me is when I get to assist and support a committed business owner to think like a PR person in their own business. They see the potential for their business open up in front of them. Coaching people and providing expertise so they find their own solutions and gain confidence in their skills is incredibly rewarding. Working with them on a regular basis developing an exciting and organised new direction for their business through the power of PR and marketing is the icing on the cake.”

IMG_0364Janita Friend is passionate about assisting businesses learn more about how public relations and marketing can work for them.

Having worked in senior PR management positions and provided public relations and marketing expertise across industries as diverse as automotive, sport , luxury hotels , international charities, real estate, commercial construction and art) Janita’s experience also extends to crisis management, brand development, marketing, sponsorship, training and events and she has lectured in customer service and business management.

As the national General Manager of Brand, Public Relations and Communications for Make-A-Wish Australia, Janita pioneered the use of social media by introducing the first successful social media program for the international children’s charity and was considered a brand leader through the introduction of innovative programs and practices by the overarching body, Make-A-Wish International located in the US.

She is a former judge of the State Training Awards (Victoria) and the Public Relations Institute of Australia (PRIA) Golden Target Awards. In 2009, Janita developed and led the crisis management strategy and acted as spokesperson for the Make-A- Wish Australia as they became embroiled in a major national media scandal after ABC’s television program ‘The Chaser’s War on Everything’ lampooned the charity. Janita was praised for her deft management of the situation (which included managing the passions of over 1000 volunteers) and has been invited to speak at several crisis management conferences on this topic.


  • Victorian Automobile Chamber of Commerce (VACC)
  • Women in Automotive Network
  • European Women In Business Network
  • Harry Kewell Academy
  • Peace and Sport – Monaco
  • Major Events International (MEI) London
  • Make-A-Wish Australia
  • The Hotel Como Melbourne
  • RT Edgar- Toorak
  • NBA
  • NRL & A League clubs
  • Moonee Valley Racing Club
  • Shared Services Solutions
  • Quay West Southbank
  • Crohn’s & Colitis Australia
  • Resolve Conflict Family Law
  • Greenlight Coaching
  • Biggin and Scott – Port Melbourne
  • De Carolis Constructions Pty Ltd
  • Promenade Real Estate – Geelong
  • Geelong Times Real Estate


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